{"id":325,"date":"2026-08-06T13:03:01","date_gmt":"2026-08-06T13:03:01","guid":{"rendered":"https:\/\/mycoinpartner.com\/glossary\/sponsored-placement-2\/"},"modified":"2026-08-06T13:03:01","modified_gmt":"2026-08-06T13:03:01","slug":"sponsored-placement","status":"publish","type":"glossary","link":"https:\/\/mycoinpartner.com\/fr\/glossary\/sponsored-placement\/","title":{"rendered":"Placement sponsoris\u00e9"},"content":{"rendered":"<p>Un placement sponsoris\u00e9 est un emplacement qu\u2019un op\u00e9rateur a pay\u00e9 directement, par opposition \u00e0 une position issue d\u2019une \u00e9valuation \u00e9ditoriale.<\/p>\n<h2>Pourquoi c\u2019est important<\/h2>\n<p>Le probl\u00e8me de cette cat\u00e9gorie n\u2019est pas l\u2019existence du sponsoring \u2014 c\u2019est qu\u2019il est r\u00e9guli\u00e8rement pr\u00e9sent\u00e9 comme un classement. Un \u00ab top 10 \u00bb ordonn\u00e9 par taux de r\u00e9mun\u00e9ration, sans divulgation, est une publicit\u00e9 d\u00e9guis\u00e9e en analyse. Notre position : un placement sponsoris\u00e9 est \u00e9tiquet\u00e9, tenu visuellement distinct, exclu de tout classement ou comparatif, et jamais d\u00e9crit comme une analyse. Si vous ne pouvez pas d\u00e9terminer, \u00e0 la lecture d\u2019une page, si une position a \u00e9t\u00e9 achet\u00e9e, traitez la liste enti\u00e8re comme de la publicit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une position payante, achet\u00e9e plut\u00f4t que m\u00e9rit\u00e9e, et qui doit \u00eatre signal\u00e9e comme telle.<\/p>\n","protected":false},"template":"","meta":{"footnotes":""},"class_list":["post-325","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mycoinpartner.com\/fr\/wp-json\/wp\/v2\/glossary\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mycoinpartner.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mycoinpartner.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/mycoinpartner.com\/fr\/wp-json\/wp\/v2\/glossary\/325\/revisions"}],"wp:attachment":[{"href":"https:\/\/mycoinpartner.com\/fr\/wp-json\/wp\/v2\/media?parent=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}