{"id":408,"date":"2026-08-05T09:49:14","date_gmt":"2026-08-05T09:49:14","guid":{"rendered":"https:\/\/mycoinpartner.com\/glossary\/placement-sponsorise\/"},"modified":"2026-08-05T09:49:14","modified_gmt":"2026-08-05T09:49:14","slug":"placement-sponsorise","status":"publish","type":"glossary","link":"https:\/\/mycoinpartner.com\/fr\/glossary\/placement-sponsorise\/","title":{"rendered":"Placement sponsoris\u00e9"},"content":{"rendered":"<p>Un placement sponsoris\u00e9 est un emplacement qu&rsquo;un op\u00e9rateur a pay\u00e9 directement, \u00e0 distinguer d&rsquo;une position issue d&rsquo;une \u00e9valuation \u00e9ditoriale.<\/p>\n<h2>Pourquoi c&rsquo;est important<\/h2>\n<p>Le probl\u00e8me dans cette cat\u00e9gorie n&rsquo;est pas que le parrainage commercial existe \u2014 c&rsquo;est qu&rsquo;il est r\u00e9guli\u00e8rement pr\u00e9sent\u00e9 comme un classement. Un \u00ab\u00a0top 10\u00a0\u00bb ordonn\u00e9 selon le taux de commission, sans aucune mention, est une publicit\u00e9 d\u00e9guis\u00e9e en avis. Notre position est qu&rsquo;un placement sponsoris\u00e9 doit \u00eatre signal\u00e9, visuellement distinct, exclu de tout classement ou comparaison, et jamais pr\u00e9sent\u00e9 comme un avis. Si une page ne permet pas de savoir si une position a \u00e9t\u00e9 achet\u00e9e, consid\u00e9rez toute la liste comme de la publicit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un positionnement payant, achet\u00e9 plut\u00f4t que m\u00e9rit\u00e9, qui doit \u00eatre signal\u00e9 comme tel.<\/p>\n","protected":false},"template":"","meta":{"footnotes":""},"class_list":["post-408","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mycoinpartner.com\/fr\/wp-json\/wp\/v2\/glossary\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mycoinpartner.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/mycoinpartner.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":0,"href":"https:\/\/mycoinpartner.com\/fr\/wp-json\/wp\/v2\/glossary\/408\/revisions"}],"wp:attachment":[{"href":"https:\/\/mycoinpartner.com\/fr\/wp-json\/wp\/v2\/media?parent=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}